Success Story of McDonald's

McDonald's is one of the fast food chain's most successful world with revenues over $ 27.5 billion in 2012

In 1940 two brothers Richard and Maurice McDonald founded McDonald's Bar-BQ in California (USA). Initially, it was just a typical store, customers were dedicated service desk, with a varied menu. 8 years later, two brothers improvement McDonald's Bar-BQ of self-service restaurant. The food was also reduced to a few dishes like hamburger, cheeseburger, soda, milk, coffee, potato chips and bread. Their electives in the menu is hamburger cost 15 cents.

 In 1954 , during a visit to McDonald's , his salesman Ray Kroc was impressed with the company's business and offered to make their franchise partners across the country . One year later , Kroc opened the first McDonald 's in Illinois alone . Design shops white - red and yellow arc architect Stanley Meston was devised in 1953 . Only 10 years later , the number of McDonald's restaurants in the U.S. rose to 700 .Kroc later purchased the McDonald brothers' equity in the company and listed on the American Stock Exchange in 1965. The business activities of the Kroc actively pushed out the McDonald brothers out of the fast food industry . Autobiography of all three of these were recorded after they had some time back sides are vying with one another because McDonald's management .The first store of McDonald's opened overseas is in 1967, in Canada and Puerto Rico . Today, they were present in 119 countries around the world . Meanwhile, only 38 countries in Asia . As announced on the website , there are more than 34,000 McDonald's stores in the world , only about 20 % is due to the operating company . Its logo was redesigned in 1969 with a capital M arc gold today.

 McDonald's is currently the largest hamburger chain in the world. In 2012, the company achieved sales of USD 27.5 billion globally , including franchise stores , increased by 2 % compared to 2011 . Net income also reached more than $ 5.4 billion , down slightly from the previous year .According to analysts , the success of McDonald's comes from the strict management of quality of franchise store . Kroc was coined slogan for McDonald's stores are required to maintain "Quality , Service , cleanliness and core values ​​." Kroc would have even opened Hamburger University in Illinois (USA ) in 1961 to train for all franchise stores all the management requirements of McDonald's .Besides, McDonald's also constantly changing to adapt to each country . The company's stores in the U.S. is very different than in Japan , China or India , because McDonald's has always focused on understanding the culture and local cuisine .In China , all kinds of chicken burger are using thigh meat instead of breast meat as tradition , according to the preferences of its citizens . McDonald's has organized the Lunar New Year meal with chicken and decorating stores in 12 animal symbols . The pork and beef on the menu nor its respect in India for Hindus and Muslims .After encroaching Asian countries , light 16/7 , McDonald's also announced that it had selected franchise partners to open stores in Vietnam early next year . It is said Nguyen Bao Hoang , founder of Good Day Hospitality CEO IDG Ventures . After Starbucks Coffee , the presence of McDonald's promises to change the fast food market in Vietnam , which are brands such as KFC , Lotteria , BBQ held .

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